Since I sold my soul to the menswear devil, I frequent a lot of menswear and general style blogs. I view a lot of “lookbooks” and a lot of them look the damn same. Even when they’re trying to be ironic or thinking “out of the box.” But a couple months back someone posted a video of a skateboarder wearing a menswear line, Man About Town, positing to the men of facebook whether or not it resonated with them. Frankly, I didn’t care if it did or didn’t. I loved it. May have been due to my growing up with skateboarders, having crushes on them, wearing Airwalks and trying to master an Ollie on my big brother’s retired deck. But there’s something about the skate rat dressed like a member of the Rat Pack, doing a dance of beautiful street tricks that made me swoon.
Well, today I came across the women’s fashion equivalent. A beautifully shot and soundtracked video lookbook for an Australian line of womenswear, Lover, featuring Amber Scott, Senior Artist with The Australian Ballet. It seemed like the perfect companion piece to demonstrate the potential the fashion industry has to keep pushing the envelope and show their product in a living, breathing way.
Man About Town: Autumn/Winter 2010 starring Kilian Martin
Lover: A Dance for OneLeave a Comment so far
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